In 2017, AM Agency’s founder Aaron McClung joined a business leaders group at Gateway Church and learned about God’s vision for the business and what it meant to give his agency over to Him. Through this experience, AM was reborn. By blending consultation, creativity, culture and more, they’re creating a real change in their clients’ lives. Since their big perspective shift, they’ve developed OVRFLO, a program to help businesses who are struggling to scale their purpose, profit and engagement. Once they’ve helped their client put a clear purpose and foundation in place, they apply it to their brand, marketing, culture and beyond.
To help tell AM’s story and new vision for their clients, I created a motion graphic video that would illustrate the impact that purpose and OVRFLO has on brands and their culture. With a solid branding foundation already in existence, I built upon the brand’s visual identity with a little more stylized and personal imagery, textures and illustrations to create an engaging and unique brand experience that could grow with AM.
