Ashton Prejean, Founder & CEO of Peerspectiv, has always felt drawn toward the less privileged. His desire to help the overlooked led him to become involved in many causes and ministries over the years, eventually arriving at his foremost passion: partnering with Federally Qualified Health Centers (FQHCs) to provide peer reviews and ensure that everyone has the quality healthcare they deserve. These community-based health centers provide care in under-served areas, with the majority of FQHC patients earning incomes below the federal poverty line and having the greatest need for care.
To help communicate their narrowed focus on FQHC’s and vision to the world, I created a brand identity centered around impact, collaboration and integrity. The brand layers personal photography, torn paper, textures, tape and illustrations to bring a positive and healing brand experience to an area that needs it most.
