In 1930, Alfred “Dad” Kunz set out to make a camp that would serve as a catalyst toward the personal, spiritual, relational and missional growth of boys and men. With a Christ‐focused program, a picturesque property that illustrates God’s beauty in creation and a challenging environment that pushes boys out of their comfort zones ‐ Deerfoot has continued to build upon the reputation for being a camp like none other. God’s provision has been evident at every turn and the camp’s rugged DNA is forever forged into each and every Deerfoot brother.
With custom messaging and a unique visual approach, the website allows the viewer to connect to the camp in an emotional, visceral way. The brand identity uses vintage photos, illustrations, and torn paper edges to embody the tradition, ruggedness and spiritual nature of the Deerfoot experience.